Listening to a Waiter

Great piece on copy writing for the web. Outlines the utilisation of positive communication techniques to influence behaviour.

  • Invocation of a Higher Power (Our chef recommends…)
  • Everyone Else Is Doing It (Everyone who orders the glazed grouper loves it.)
  • The Feel-Good Event of the Year (So, gentlemen… is everything delicious?)

http://www.problogger.net/archives/2009/06/03/how-listening-to-a-waiter-can-jack-your-profits-up-33/

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