Show Me What’s Hot!

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I’m very much enjoying non-static menu systems.

The BBC uses this very effectively by showing a best bet – we know you’re probably on this site to look for – menu running along the top and highlighted. I bet this is super effective for the Beeb.

Yahoo food uses a really nice system based on what’s happening on the site at the moment. A what’s hot menu system. This serves as a super effective way for getting people involved with the content even though it may not be what they’re there for in the first place.

Get ’em engaged, then work out how to best to meet their needs after.

Also gives a great way to show the content available on the site and that other people are engaging. The sheep principle. The mere fact that others are doing something is often enough for us to do it as well (slide 44).

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