“Recognising the need is the primary condition of design.” – Charles Eames
Designing for the mind – http://t.co/P49pBZ8l
Blonde Christmas card and shizzle > http://t.co/phRAAlex
Look out everyone. Andy is coding.
#hurricanebawbag right messed up my hair.
I’m solutionised the fo out of some low-hanging fruit already.
I’m practising mobile first design. Live.
Im solutionising the fuck out of today.
Solutionising is not a real word.
What should FMCG brands do with their websites?
X Factor series 6 peaked at 19.7 million viewers. Historical-first-ever political debate peaked at 9.9 million.
toaster : Altrincham : Terrance Trent D’arby #Random3Things
is Pivot a turning point for web exploration? | Video on TED.com http://bit.ly/aOvkhk
http://twitpic.com/16swhy – Pretty sunset tonight.
Karate kid trailer – I’ll teach you Kung Fu?? Whit. http://bit.ly/bBNGe9.
Interface nugget > scroll for more tab. http://bit.ly/bJgag0
What do my iPhone apps say about me? http://bit.ly/cHL3VD
Teach Yourself Programming in Ten Years http://bit.ly/c3AMMf
chatty forms. http://bit.ly/aHBZOO
nice future ui vids http://vimeo.com/channels/xui
Before you design or code anything fancy, watch this. http://bit.ly/a3MUSk. It’s easy to loose track of how much people know/care about tech
Why does design feel like a game of tennis when it should be a collaborative jazz-funk-fusion-experience. No wrong notes. Reactive. Nice.
I’m not sure I like the term “Meat Stylus” but… http://kottke.org/10/02/meat-stylus-for-the-iphone
nice free icon set http://somerandomdude.com/projects/iconic/
I’m going through a Gary Numan phase.
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. — Steve Jobs
Added Eric, Andrew, Kev, Guy, Darren, Phillip, Kenneth and Jeff to no1dave.com .They’re all beauties. No1. Kenneth in particular.
nice post on realism in ui design. http://bit.ly/5HKXHg
roy just ran.
this is an excellent listen. Audio Analysis of the Beatles Multitrack Masters http://bit.ly/173r2y
my new “site at lunch time” http://www.no1dave.com/ . Name requests welcomed 🙂
Dave’s still okay though. http://bit.ly/6rz50I. Thank the lord jebus.
Prototyping is probably the most underutilised component of a User Centered Design (UCD) process. It’s the first thing to be struck off the list when budgets and time are tight. Its value is often difficult to explain and its inclusion is often seen as unnecessary. Overkill. However, when we prototype designs, we always produce a far more effective product and reduce pain points for everyone involved.
First off lets define what a prototype is.
A prototype is a conceptual model, a statement of design intent. A prototype is a low-fi rendering of an idea or a structure. It’s a grey box rendering that you can interact with to get an idea of how something might feel to use.
A prototype is not a working model. This is the common misconception.
The Benefits of prototyping
So what exactly are the benefits of prototyping and how does it help make a better product?
– A great medium in which to communicate design intention and the best stage at which to flesh out design ideas before more subjective matters such as imagery and colour come into play.
– Enables you to test early. Make your mistakes and test assumptions before it gets costly to amend them. We should always enter a project open to the fact that everyone makes mistakes and makes wrong assumptions.
– An actual entity you can click on and interact with is far more tangible than documentation or static graphics. Stakeholders not only make better decisions if they fully understand what’s happening but also make these decisions earlier in the process.
– Makes the design process more transparent and inclusive. Prototyping together with wire-framing gives stakeholders a view into the how and why of design decisions. You can take people on a journey and make them feel they are included in the process. Giving someone a finished visual doesn’t do the same job.
So Why Not?
So maybe the more pertinent question is why shouldn’t we prototype? In a way, not to include this as part of a design process seems counter-intuitive. Making sure you’re building the right thing before you get started seems the obvious thing to do. Planning at the start of a project nearly always saves cost further down the line when mistakes are far more costly to amend.
The flow of a design process is what makes great products and prototyping definitely enhances it.
There is no such thing as high or low fidelity, only appropriate fidelity. Bill Buxton
In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.- Saint Exupery
tight new interface on http://konigi.com/. Tight like a tiger.
should software really be so chilled. http://www.ommwriter.com/ Yes. I think so. Ommmmm.
Google zeitgeist 2009 http://bit.ly/4vS1zd People really like searching for dead folk.
just hit level 8 on thesixtyone! – http://www.thesixtyone.com/andyi/
Star Wars on Facebook. http://bit.ly/4A3Jua
woo! My bootiful wife’s officially a recording artist. http://www.rodjonesmusic.com/ Go pre order now. Go on. Still here? Off you go.
Stoopid website > http://googlegooglegooglegoogle.com/ I kinda like it though. Like a daft Labrador.
Qualities cannot thrive out of context. Everything is interwoven.
how and why we lie to ourselves. http://bit.ly/AUWe
Thierry Henry’s keepy uppy challenge. http://andyi.co.uk/honest-henry/
My posterous connects to my… twitter… my twitter connects to my… facebook…. my facebook connects to my blog… my blog… la dee da.
pro tweeter extraordinaire. http://bit.ly/37ahQq
why? http://bit.ly/4BwT0p Surely Microsoft is messing with us. They can’t possibly be so shit. It’s ironic yeh? Like the windows 7 parties?
Mon, 16 Nov 09 21:59:09 +0000
Mon, 16 Nov 09 21:57:13 +0000
More Charlie Brooker genius. http://bit.ly/4qXycp
trying out task analysis grids. http://bit.ly/3pYSdc
Simple even…. Simples.
Simpel but super observation http://bit.ly/1yxg2Z
http://www.jumpchart.com/ looks interesting.
Apparently my wife’s big in marketing http://bit.ly/2tA6Pf
darned nice looking site http://samizdat.cc/cyoa/
can’t work out if this site is brilliant or a just a total pain in the bum to use. http://www.whistles.co.uk/
building banner ad after banner ad after banner ad… Just call me banner boy. Click here.
really nice redesign at http://www.moma.org/
is this real? http://warmouse.com/ …can’t be.
Working harder to get more in debt. The modern economic model.
Working harder to get more in debt. The modern economic model.
it’s a question the people need answered. Quickly. http://www.whatwontmeatloafdoforlove.com/
nice site. nice concept. I feel all warm inside. http://www.kickstarter.com/
I’m a fool for drinking so much. Will I ever learn? Hopefully.
Whilst working on a project for one of our sister agencies an epiphany of sorts smacked me around the chops regarding IA structures and perceived simplicity.
Yeh, what a boring epiphany, but an epiphany none the less.
Maybe there’s no need to have a rational structure. A solid structure perhaps isn’t in fact our primary goal.. Perhaps just getting people to dive in and be engaged through a perceived simplicity is a better goal.
If you’re presented with only one option you’re probably going to take it. The likelihood of interaction is a function of choice.
The ipod classic interface is a great example of this. It’s interface gives you one point access to everything on the machine. Maybe not the most intuitive interface at first, but everyone wants to press that big button and dive in. The rest of the information just flows after that.
Would anyone ever design a web interface with the same interface as an Ipod? Probably not. But why not? Stick one point navigation at the top of the page and be done with it.
The good old Beeb is the closest I can think of that looks at this type of structure. They’ve got one big button at the top saying “Explore the BBC”. That’s it.
Obscuring primary navigation items goes against all my UX training and experience, but it seems so right.
A structure that doesn’t make immediate sense, or even seem useful, may indeed make more sense.
When a structure gives off the perception of simplicity an increase in the initial interaction is exponential.
myth of the page fold. http://bit.ly/2wWB9Z
Didn’t realise how many passwords, settings, applications and general personalisation one has on my computer. Back up hard drive in future.
likes Turn Country Lanes Into Motorways by The Voluntary Butler Scheme – http://www.thesixtyone.com/butlerscheme/song/67009/
#Sidewiki might change things a tadger.
hope Air France will bleeding feed me on the way back. Stingy buggers.
beware managers with free time. http://bit.ly/2XxP2J
Science of motivation. I feel 23.2% more pumped just watching. http://bit.ly/nzmRH
Sign up forms that ditch the site navigation… and well everything else too, so you can focus on the task in hand. This follows the amazon checkout model developed quite a while ago.
We’re easily distracted beasts.
has a brand new niece! Anna Irvine. 7 nieces and nephews now. Had to count them all on my fingers this morning.
If I hear the phrase “Above the line” once more, I’m gonna punch said phrase sayer square on the nose. Put your dukes up sir.
I work for an agency who produce digital marketing communications for a major UK brewer. It affords us the opportunity to do some really nice creative work. Which is nice.
But I do wonder how effective these pieces are. By saying effective, I mean effective as providing something of use or amusement to their customer base. Building relationships. Not shouting in peoples faces about brand values.
People use the internet to get information, to socialise and to be entertained. Not to be advertised at. This is not a user goal and never will be. Why would you ever want to visit a brands marketing site? Well… unless they are a brand geek I suppose. Which, admittedly, there are quite a few of.
But anyways… that right buggers up the point I’m trying to make.
As in the real world a brand should not be a destination. They should be supportive and associative rather than the main attraction. The guy who tacks themselves on to cool things to make himself look cool. Cool through association. This isn’t by any means a new idea but something that has been missed in translation from off-line to on-line marketing.
No one really cares about going to visit “what a brand has to say about itself”. This has and never will be the case. GEES, GET OVER YOUR BRAND ALREADY!
Be a corporation that puts it’s customers first and the brand second.
You’re just a self indulgent git and no one wants to be your friend.
A super method to check if brand is communicating in a non selfish manner is to give the brand a personality (Around half way down the page). How would you describe them? Are they selfish. Is everything all about them. Me me me!! They don’t really care about what I need! I would definitely attribute a lot of these negative personality traits to most brands I work on. In fact I want to slap some of them in the face with a large haddock. That’d learn them. That’d learn them good.
You’re a real super guy?
Burger King get this right and I suspect are very effective in digital brand communication whilst garnering a barrel load of email addresses too boot. Subconsciously and irrationally people think Burger King are a nice guy for giving them such entertaining play things and not putting up a “brand barrier”. Most importantly, not putting their brand first.
These sites are great examples of putting the brand second and the customers first;
Though these pieces might not on the surface seem to effect the bottom line for these brands they do an amazing job in building reciprocity and concession. People can’t help but feel they are indebted to Burger King for giving them such wonderful and amusing gifts. Again, not a new technique, but something that’s been lost in translation.
To summarise, we need to guide brands in how to communicate online. They know how to do all this stuff already. It’s nothing new, they just need to apply the same strategies online.
Content as interface. With a bit of help from Google maps.
websites done with google maps. http://bit.ly/chYr7
Great post about from the big J. http://www.useit.com/alertbox/twitter-iterations.html
A couple of great articles on why the “Every piece of content should be accessible within 3 clicks” rule is a long dead IA dogma.
I’m currently occupying my mind with Neuro Web Design. This is perhaps the best book on web design I’ve ever read… hmmm.. maybe apart from dont’ make me think. One of these books that you read and wonder how you ever got by without this knowledge.
I’m unstoppable now.
The football coaching course I’m attending is called “Early touches”. Seems wrong. Though you do need full disclosure.
has typekit-ted up his blog at http://blog.andyi.co.uk . Hmm… a successful first bash at this me thinks.
playing with typekit. Very interesting indeed.
I just love this site. The most engaging piece I’ve experienced in quite a while. A lovely playful and exploratory navigation down the bottom and just generally a joy to explore and discover the amazing content on offer.
Best soundtrack ever for a website an’ all.
“What’s wrong with how we engineer things is that most of what we accept as the proper order of things is based on assumptions, not observations.” – Matthew E. May
“Stop trying to hit me and hit me.” – Morpheus
Great piece on copy writing for the web. Outlines the utilisation of positive communication techniques to influence behaviour.
- Invocation of a Higher Power (Our chef recommends…)
- Everyone Else Is Doing It (Everyone who orders the glazed grouper loves it.)
- The Feel-Good Event of the Year (So, gentlemen… is everything delicious?)
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery
“If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
–Antoine De Saint-Exupery
has mobified his blog http://andyi.mobify.me/
http://mobify.me/ is awfully nice.
wondering if I’ll be less useless when I grow up.
I loved the 5k challenge back in the day. This is one of the reasons why.
Necessity is the mother of all invention as they say.
I mucked around with Proc55ing ages ago. Just discovers a JS flavour exists which uses the HTML5 canvas object. Ooohh the possibilities. for lost of stupid animation everywhere! I’ll be there.
I’m very much enjoying non-static menu systems.
The BBC uses this very effectively by showing a best bet – we know you’re probably on this site to look for – menu running along the top and highlighted. I bet this is super effective for the Beeb.
Yahoo food uses a really nice system based on what’s happening on the site at the moment. A what’s hot menu system. This serves as a super effective way for getting people involved with the content even though it may not be what they’re there for in the first place.
Get ’em engaged, then work out how to best to meet their needs after.
Also gives a great way to show the content available on the site and that other people are engaging. The sheep principle. The mere fact that others are doing something is often enough for us to do it as well (slide 44).
What Metric are you Designing to Improve Today? Very concise and simple. http://bit.ly/7wpun
It’s an oldie but a goody
Radiohead’s tribute to the late Harry Patch. http://download.waste.uk.com/Store/did.html
Harry’s original interview http://www.bbc.co.uk/radio4/today/listenagain/ram/today1_ww1_20051224.ram
Harry Patch (In Memory Of)
I am the only one that got through
The others died where ever they fell
It was an ambush
They came up from all sides
Give your leaders each a gun and then let them fight it out themselves
I’ve seen devils coming up from the ground
I’ve seen hell upon this earth
The next will be chemical but they will never learn
A timeline comparing Pepsi-Cola versus Coca-Cola logotypes. Which is nice.
I am part of the worlds largest cancan. Find out about the IRN-BRU Clan and a free music event at http://www.irnbrucanclan.com
“Yesterday is history, tomorrow is a mystery but today is a gift. That is why it is called the present.” – Master Oogway, Kung Fu Panda
just hit level 7 on thesixtyone! – http://www.thesixtyone.com/andyi/
And She Would Darken the Memory – Twilight Sad – http://bit.ly/mqmyT
listening to I Saw The Bright Shinies by The Octopus Project – http://www.thesixtyone.com/TheOctopusProject/song/401/
@andylazybird too kind sir. Though I know I’m only a mere beginner in walrus related blogging. But you have to start somewhere.
@andylazybird ha ha. Yeh I know. A major oversight. Sorted now though.
Just cause okay.
@emmawebb it’s true (blog.andyi.co.uk) Just made it this morning. 10 years behind as always.
Kinda thought this was funny. Kinda. For a wee bit anyway.
Loving this interface for the new clothing range offered from the fantastically funky WeAreTheSuperlativeCompany. Key navigation isn’t always the best and I suppose and if at least alluding to accessibility there should be another away of having a sniff around theire latest tees. But bugger it. It’s super nice.
Liking things by WeAreTheSuperlativeCompany. Very nice.
Nice use of Augmented Reality. Just imagine if you could check out your new doo before you have a chop. Could also apply to glasses. Hmm… might try and punt this to Vision Express or somit. Hmm… yeh.
damned pants on back to front again.
just hit level 6 on thesixtyone! – http://www.thesixtyone.com/andyi/
listening to 93 ‘Til Infinity by Souls of Mischief – http://www.thesixtyone.com/soulsofmischief/song/38607/
I just realised I put my pants on backwards this morning. Clothing fail.
really super twitchy from too much coffee. tweak.
pesky bank charges.
gearing up for a couple of hard weeks coding. I wish I had multiple heads like wurzel gummidge.
@pumajack A phone that’s forgetful, low concentration span and forgets words would suit me a treat I reckon.
just hit level 5 on thesixtyone! – http://www.thesixtyone.com/andyi/
just hit level 4 on thesixtyone! – http://www.thesixtyone.com/andyi/
late comer to The National. Better than late than never though I suppose.
colds are crap .com . Feeling proper poop.
he Orb’s Adventures Beyond the Ultraworld still feels super fresh 18 years on…
if fireworks crashes once more I’m… gonna…. gonnna.. get… yeh… probably do nothing.
this is one scary mo fo of a machine http://www.michaelgriswold.com/Pictures/ALL/bagger/bagger.html . …koyaanisqatsi
I have no flash based sites whatsoever in my favourites. Not even one. I checked again, as I though I must have even bookmarked a couple of fancy dan flashers for reference, but nope, all clean.Out of nearly 200 links in my del.icio.us account there’s only a couple and they’re only there because I myself am in the business of making the aforementioned fancy dan flash sites and like to er… seek influence whenever I can.
Are flash sites basically useless as an information tool for users, or at least as a tool to entice repeat users?Are they just one hit wonders, all style and no substance.
Even with the back/forward thing sorted out with excellent swfaddress script it still seems a bit more work to use a flash site than an html based on a regular basis. For the record, I’ve got tons of ajax based tools in my bookmarks.
I’m off to find some decent flash sites to use regularly, just so I don’t put myself out of a job.